The first step of our group’s global design strategy
📍 Salone del Mobile.Milano 2024
Date: April 16–21, 2024
Location: ADI Design Museum, Milan, Italy
Booth: Piazza Compasso d'Oro, 1, Via Ceresio, 7
A Global Stage for Timeless Design
Salone del Mobile.Milano is the world’s most prestigious platform for interior and furniture design. Often called the "Oscars of design”, the show attracts the industry’s top brands, creatives, and tastemakers from all over the world.
For FRANK, a brand under our group specializing in bathroom vanities, this debut at Milan Design Week 2024 was more than a showcase — it was a statement. As the first Chinese bathroom vanity brand to exhibit at the ADI Design Museum, FRANK stood out not only for its modern aesthetics but also for its originality and cultural storytelling.
Design Evolution & Global Dialogue
This year’s Milan Design Week revolved around the theme of “evolution and innovation.” FRANK partnered with renowned Italian curator Massimiliano Mandarini and the Creative Italy Lab to co-create an immersive design installation titled “Listen · Think · Do.” The project blended product, art, and sustainable design concepts, sparking new dialogues between East and West.
The installation transformed FRANK’s bathroom vanities into meaningful, artistic exhibits — showcasing how design can bridge function and culture.
Brand Vision: Design-Driven, Globally Minded
FRANK has always focused on delivering design-driven, immersive bathroom experiences for residential and commercial spaces. Our products embody:
- Contemporary aesthetics & material expression
- Customization for B2B clients & developers
- Deep integration of spatial language and function
As a flagship design brand under the group, FRANK’s Milan debut not only marked a step in brand global expansion, but also reflected the group’s core belief in the power of original design.
💬 Immersive Moments & Cultural Encounters
During the event, FRANK Chairman Mr. Ding Wei, along with Executive Director and SALVERE Chairman Mr. Ding Wei Jr., joined ADI Foundation Chairman Umberto Cabini, Interface Italia CEO Filippo Saba, and other notable figures for the ribbon-cutting ceremony.
Meanwhile, FRANK also co-hosted a brand dialogue session at the ADI Museum with senior Chinese design media and professors from POLI.design, sparking vibrant discussions on the future of design, aesthetics, and manufacturing.
Brand Strategy & Positioning: SALVERE x FRANK
Dual-Brand Strategy: Design Meets Manufacturing
While FRANK led the group’s debut in Milan, the journey didn’t stop there. In 2025, our group officially launched SALVERE — a sister brand focused on high-end acrylic bathtubs and OEM/ODM manufacturing. As the first OEM acrylic bathtub factory to relocate from China to Vietnam, SALVERE brings proven manufacturing quality, tariff savings, and supply chain flexibility — expanding the group’s capabilities beyond design into full-scale manufacturing.
Together, FRANK and SALVERE form the two wings of our dual-brand strategy:
• FRANK focuses on premium bathroom vanities, driven by original design and space aesthetics, serving bespoke, design-led projects.
• SALVERE specializes in high-end acrylic bathtubs, offering reliable, scalable, and customizable OEM/ODM solutions through its modern Vietnam-based facility.
🌏 Lasting Impact & Global Plans
Following Milan, FRANK has received inquiries from several European and international partners, paving the way for future collaborations in product development and design licensing.
Meanwhile, SALVERE continues to expand its global footprint, with a new Vietnam-based factory offering tariff-advantaged, high-quality acrylic bathtubs to international clients.
📩 Let's Collaborate
If you're a brand, distributor, or developer seeking a reliable manufacturing partner for high-end bathroom products — from OEM/ODM bathtubs to design-led vanity solutions — we’d love to connect.
🌍 Website:www.salverebath.com
📮 Email: kyle.k@salverebath.com
📞 WhatsApp: +86 13302808521
FRANK & SALVERE
Design meets Manufacturing. East meets West.
